A New Paradigm for Subscription Strategies: Four Product Matrices Reshaping Investment Models

In the cyclical waves of the cryptocurrency industry, participating in new token launches has always been one of the important strategies that run through bull and bear markets. It not only embodies users' desire for early rewards but also reflects the platform's screening ability, resource integration capability, and product design capability.

However, there are many pain points in reality, such as information asymmetry, high entry barriers, complex profit paths, and limited capital liquidity, which deter most users. To address these issues, some leading digital asset platforms have launched a comprehensive "investment-interaction-holding-revenue" product matrix, aiming to break the fragmentation of traditional IPOs and create a new type of IPO model that combines low barriers, high efficiency, and high certainty.

This new IPO matrix not only reconstructs the path for users to participate in IPOs but also builds a complete operational closed loop from traffic acquisition, user conversion to value accumulation, providing a brand new solution for user growth and project cold start.

Starting from "New Share Subscription Predicament": Restructuring Subscription Logic Based on User Needs

In traditional understanding, participating in new stock offerings often means "gambling on luck" and "betting on information:"

• High early barriers: High-quality projects' early shares are monopolized by large funds, making it difficult for small and medium users to participate.
• Lack of transparency: Project background is difficult to verify, making it hard to distinguish between true and false.
• The lockup rules are unreasonable: poor liquidity and low capital efficiency for users.
• Fragmented subscription experience: Investment tools are scattered, lacking unified strategic guidance.

Based on years of experience in new coin issuance operations, some platforms have formed a product ecosystem centered around four main objectives: convenient participation, risk diversification, clear returns, and retention-driven strategies. This includes core products like Launchpad, CandyDrop, HODLer Airdrop, and Launchpool, providing participants in new coin offerings with a full-cycle path from "investment-interaction-holding coins-returns."

New Matrix "Four Engines": Linking User Lifetime Value

1. CandyDrop: A lightweight airdrop engine from scratch

CandyDrop is an interactive airdrop platform designed to lower the participation threshold for users. Users can earn "candies" by completing simple tasks (such as trading, depositing, and inviting friends) to participate in a lottery to share in the airdropped tokens of new projects.

Product Value Highlights:

• No capital threshold: Users can participate without holding positions or staking, reducing cognitive and operational barriers.
• Flexible task design: multi-dimensional interaction paths to enhance user engagement and platform stickiness.
• Social-driven growth: The invitation mechanism breaks the social communication loop, significantly reducing user acquisition costs.
• Strong activity and regular operation: high update frequency, covering a massive number of projects, maintaining community engagement.

In previous CandyDrop events, users shared amounts totaling nearly $60,000, demonstrating strong project enthusiasm and conversion ability.

2. HODLer Airdrop: Breaking the "hold to enjoy" model of staking and locking.

HODLer Airdrop pioneers the "no lock-up holding to enjoy airdrop" model - simply hold the platform token to receive airdrop rewards from quality projects, with support for participating in multiple projects simultaneously.

Product Value Highlights:

• Extremely low threshold: Holding a small amount of platform tokens automatically unlocks the qualification for empty investments, helping users "make money effortlessly".
• Long-term value driven: Incentives for long-term holding of platform native assets, enhancing ecological stability.
• Multiple project simultaneous earnings: one platform token enjoys multiple airdrops, creating a "holding tokens is mining" closed loop.
• Automatic distribution, no operation required: zero interaction cost, optimizing user participation experience

The total amount of HODLer Airdrop on a certain platform has exceeded 32 million USD, covering more than 370,000 participants and supporting over 220 projects. This is not only a stable source of income for users but also a core driver for the growth of the ecological value of the platform's token.

3. Launchpool: A channel for asset appreciation that balances flexibility and high returns.

Launchpool is a token staking mining platform where users can stake mainstream assets or platform tokens (such as USDT, ETH, etc.) to earn new project token rewards.

Product Value Highlights:

• Flexible asset allocation: Supports multiple currencies to meet the participation of users with different asset preferences.
• High APY potential: Early project staking returns can far exceed the market average, with high yield elasticity.
• Dual Gain Structure: Earn interest on holdings while receiving new coins, reducing the impact of market volatility on returns.
• Long-term user retention drive: Strengthening platform ecosystem accumulation through revenue binding user behavior.

A certain platform's Launchpool has launched over 140 projects, with cumulative mining and airdrop rewards exceeding 14 million USD, and peak APY projects surpassing an annualized 500%. Launchpool has bridged the gap between medium to long-term holdings and new coin earnings, becoming a "multiplier for users' assets."

4. Launchpad: A value discovery tool for quality projects and early tickets for users.

Launchpad is an innovative exchange token issuance platform where users can participate in early high-quality project token issuances through holding or subscription, gaining early benefits.

Product Value Highlights:

• The strict selection mechanism ensures project quality: covering multiple dimensions such as technical audits, team background, market heat, compliance standards, and comprehensive risk control review.
• Fair Subscription Mechanism: Adopts a tiered or lottery-based subscription to effectively avoid whale monopolization and ensure ordinary users' rights to participate fairly.
• Excellent historical performance: After the launch of multiple projects, the price increase performance has been outstanding, creating positive expectations and strengthening the platform's brand effect.

The Launchpad projects of a certain platform have average subscription returns that significantly outperform the industry average, with stable long-term performance, gaining widespread trust and participation from global users, and gradually becoming a "brand endorsement platform" for the early cold start of high-quality projects in the cryptocurrency industry.

The Underlying Logic of the New Ecology

The leading advantage of the advanced new share subscription system lies not only in the number of products or the operational threshold but also in the system design thinking behind it: building a true closed loop for user asset growth that can "introduce - transform - settle - and fission" based on platform credit, centered around user behavior, and through product synergy.

Platform Infrastructure Advantages: Triple Assurance of Trust, Resources, and Efficiency

1. Security Endorsement: Years of operation without major security incidents. In the cryptocurrency industry, platform credibility is the most important underlying guarantee for users to participate in primary investments. Some top platforms have maintained a record of zero major security incidents since their establishment and possess comprehensive risk control, compliance, and reserve auditing mechanisms, serving as the "trust hub" for new asset custody and capital interaction.

2. Traffic and resource advantages: A top-ranked exchange globally, gathering a vast number of high-quality projects. The leading trading platform gathers a large number of active users and institutional resources, making it an ideal scenario for the launch of high-quality projects; the value of airdrops is significantly higher than that of small to medium-sized platforms, effectively enhancing user participation enthusiasm.

3. The operating system is fully unified, and the product combination has seamless interaction. From user registration, task execution, participation in new offerings, asset collection to subsequent trading and reinvestment, the entire process requires no switching to other platforms or manual operations, greatly enhancing user participation efficiency and motivation for reinvestment.

Building a "User Value Closed Loop" Product Matrix Design

The reason why an excellent new matrix is powerful lies in the fact that different product functions are diverse yet synergistic, collectively supporting a complete user value path, achieving a positive cycle from initial contact to continuous participation and then to active sharing.

1. Start from "Early Participation" —— Launchpad The Launchpad is positioned as the first point of contact for users to engage with projects, providing users with early investment opportunities at low valuations and high potential through a fair and transparent subscription method. It serves as the starting point for value discovery and user acquisition.

2. To "Asset Appreciation and Compound Interest" —— HODLer Airdrop + Launchpool Users can receive ongoing airdrop rewards through the HODLer Airdrop and further enhance their holdings' returns by staking in the Launchpool, achieving "sleeping value appreciation" of their assets. This not only strengthens user engagement but also promotes the long-term value circulation of platform tokens and project tokens.

3. Final Orientation "Social Diffusion" —— CandyDrop CandyDrop is the fission engine in the entire closed loop: it uses zero-threshold tasks + airdrop rewards as incentives to drive users to actively share, invite, and convert new users, making it an important channel for the platform to cold-start new projects and acquire additional traffic.

This mechanism gives each participating node an intrinsic motivation to transition to the next stage, forming a positive ecological flywheel of "new user influx - asset accumulation - community fission."

Conclusion: Seize the Opportunity, Position for the Next Crypto Trend

Looking at the current cryptocurrency market, as the market warms up and new public chains and narratives continue to emerge, "early awareness + rapid participation" is becoming the core strategy for users to obtain excess returns. Leading trading platforms rely on their own secure and robust trading systems, abundant first-line project resources, and new product matrices to create a platform closed loop for users that can both "seize opportunities" and "lock in profits," optimizing the new product experience and truly returning early dividends of high-quality projects to users.

In the current market environment, users should closely monitor the new projects launched by major platforms, especially those that represent a new narrative of the integration of Web3 games and virtual worlds. These projects often have vast growth potential and a strong community foundation, and are supported by several top-tier institutions. Participating in early investment opportunities in these projects could be an important way to position oneself for the future.