Opportunities and Challenges of Web3 Social Media After the U.S. Election

The US election has concluded, with Trump winning by a landslide and making a strong return to the political arena. During this election process, the intensity of the "media war" was unprecedented, which not only severely undermined the credibility of traditional mainstream media and X social platforms but also provided new development opportunities for Web3 social media platforms.

On one hand, Democratic supporters urgently need to cultivate new and controllable propaganda channels, which facilitates financing for relevant competitors. On the other hand, under Musk's control, the X platform is increasingly showing signs of dictatorship, and its conservative stance on various cultural issues, such as abortion, immigration, LGBTQ, and other multicultural matters, will certainly influence the platform's recommendation algorithm logic. This bias will undoubtedly lead to the loss of users with differing opinions, thereby creating opportunities for competitors to reshape more attractive product features.

Mainstream media credibility undermined, Democrats seek new public opinion battlegrounds

In this election, the huge discrepancy between poll results and the final election results, as well as the fluctuating attitude towards Harris, have severely undermined the credibility of mainstream American media. Most mainstream media concentrated their efforts close to the election in an attempt to influence the election outcome, but the effect was counterproductive. Their political bias has already aroused public resentment, and their shift in attitude towards Harris from skepticism to full support further exposed their lack of neutrality and fairness.

In this context, the Democratic Party and its supporters urgently need to find new platforms for public opinion. Considering that there is significant capital support from technology and globalization-related businesses behind the Democratic Party, nurturing a controllable social media platform that is advantageous to themselves has become a relatively convenient choice. This creates favorable conditions for the financing and resource acquisition of related Web3 social products.

The Dictatorial Tendencies of Platform X Raise User Concerns

Despite X demonstrating strong information dissemination and public opinion guidance abilities in this election, its impartiality has faced unprecedented scrutiny. After Musk completed the privatization of Twitter, he effectively became X's "dictator," and his personal ideology is bound to influence the platform's operational direction.

Musk tends to adopt a conservative stance on many cultural issues, which inevitably affects the recommendation algorithm logic of the X platform. As a result, users with differing views are likely to gradually drift away. This self-restriction of the X platform, in turn, provides opportunities for competitors to reshape more competitive product features and lower the difficulty of promotion.

Opportunities and Strategies for Web3 Social Platforms

In the face of this situation, how can Web3 social media platforms better seize opportunities? Here are a few suggestions:

1. Emphasize transparency and fairness: Web3 platforms should fully leverage their technological advantages to highlight the transparency and fairness of recommendation algorithms and information storage. This aligns closely with the ideals of free speech in social media. It may be worth considering the introduction of AI-driven modular recommendation algorithms that allow users to customize, while also opening up an algorithm marketplace to encourage user innovation.

2. Actively grasp social hotspots: Web3 platforms should take a more proactive role in participating in discussions on social hotspots, clearly supporting issues such as LGBTQ rights, women's rights, human rights, and anti-authoritarian politics. Creating the platform as an important channel for voicing these issues will help attract more users.

3. Top-down promotion strategy: Actively seek well-known figures from the entertainment industry, literary circles, and sports world to join; the migration of these celebrities from platform X to the new platform will have a significant promotional effect.

In the current situation, Web3 social media platforms face a rare opportunity for development. If these key points can be grasped, they are expected to stand out in competition with traditional centralized social platforms and win the favor of more users.